I am a professor of economics at the School of Economics and Business, Norwegian University of Life Sciences, and an adjunct research professor at Consumption Research Norway, OsloMet.
My research covers a broad spectrum of topics, including consumer behavior, sustainable consumption, food markets, and green energy. I am particularly interested in studies of willingness to pay, social acceptance, and green transformation. My research is grounded in behavioral and experimental economics, and primarily employs quantitative methods.
I am currently WP leader in the NFR-financed Collaborative and Knowledge-building project VOM – Incentives for Measures for Food System Transition (2021-2026) (Click here).
My Google Scholar profile (click here) has an updated list of publications, and my LinkedIn profile (Click here) has more on my background.
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