I am a professor of economics at the School of Economics and Business, Norwegian University of Life Sciences, and an adjunct research professor at Consumption Research Norway, OsloMet.
My research covers a broad spectrum of topics, including consumer behavior, sustainable consumption, food markets, and green energy. I am particularly interested in studies of willingness to pay, social acceptance, and green transformation. My research is grounded in behavioral and experimental economics, and primarily employing quantitative methods.
I am WP leader in two NFR-financed Collaborative and Knowledge-building project VOM – Incentives for Measures for Food system Transition (2021-2025) (Click here).
An updated list of publications is available at my Google Scholar profile (Click here). More on my background can be found at my Linkedin profile (Click here).
Areas of Work
Publications