Course code AOS336

AOS336 Reputation Management

Norsk emneinformasjon

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Showing course contents for the educational year 2019 - 2020 .

Course responsible: Arild Wæraas
ECTS credits: 5
Faculty: School of Economics and Business
Teaching language: EN, NO
(NO=norsk, EN=Engelsk)
Limits of class size:
Teaching exam periods:

This course starts in the autumn parallel. This course has teaching/evaluation in autumn parallel starting in 2020.

The course will be given in English unless all students are comfortable with Norwegian.

Course frequency: Annually.
First time: Study year 2014-2015
Last time: 2020V
Preferential right:
-Master in Business Administration
Course contents:

Course contents:

- Identity management at the organizational level - Theories and strategies for building, maintaining, and defending reputation - Gap analysis of desired and actual organizational identity - Reputation crises - Corporate branding - Value statements, social responsibility, and corporate sustainability in the context of reputation management.

Learning outcome:


The purpose of this course is to offer graduate students insights into how formal organizations in various ways seek to change their reputation. The course will particularly address the relationship between organizational identity, strategic communication, and reputation.


Upon completion of this course students will be expected to master the following:

- Analyze tensions between organizational self-perception and external perceptions of the organization

- Identify relevant strategies for managing reputation

- Relate reputation and brand management concepts to broader societal trends

General competence:  

- Analyze research questions concerning reputation issues and use the acquired knowledge on new areas to carry out advanced tasks and projects

- Communicate research questions, analyses, and conclusions within the field to specialists and the general public

Learning activities:
Lectures, group assignments, group presentations, cases with limited data collection
Teaching support:
The required readings include textbooks and a collection of articles.
Recommended prerequisites:
Mandatory activity:
One take-home assignment, which must be passed in order to take the final exam. If approved, it is valid until the next time this course is offered.

A 30 hour final take-home exam, accounting for 100% of the grade.

It is not possible to do a continuation exam for this course.

Nominal workload:
150 hours
Entrance requirements:
Reduction of credits:
Type of course:
- This course will periodically have classes twice a week. Some weeks will have no classes. The class schedule will be presented at the first class session.
Please note the course will not be offered in autumn 2019.
An external reviewer will assess the syllabus and examination form. Grading will be undertaken by the teacher.
Examination details: Continuous exam: A - E / F