Course code AOS336

AOS336 Reputation Management

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Showing course contents for the educational year 2016 - 2017 .

Course responsible: Arild Wæraas
Teachers: Bernt Aarset
ECTS credits: 5
Faculty: School of Economics and Business
Teaching language: NO
(NO=norsk, EN=Engelsk)
Limits of class size:
Teaching exam periods:
This course starts in Spring parallel. This course has teaching/evaluation in Spring parallel, .
Course frequency: Annually
First time: Study year 2014-2015
Preferential right:
-Master in Business Administration
Course contents:

This course will be organized mainly as seminars during the spring term. The seminars are offered in intensive blocks, some weeks with classroom attendance and some weeks without. The schedule will be announced at the beginning of the term.

Course contents:

- Identity management at the organizational level - Theories and strategies for building, maintaining, and defending reputation - Gap analysis of desired and actual organizational identity - Reputation crises - Corporate branding - Storytelling - Ethics, value statements, and social responsibility

Learning outcome:


The purpose of this course is to offer graduate students insights into how formal organizations in various ways seek to change their reputation. The course will particularly address the relationship between organizational identity, strategic communication, and reputation.


Upon completion of this course students will be expected to master the following:

- Analyze tensions between organizational self-perception and external perceptions of the organization

- Identify relevant strategies for managing reputation

- Relate reputation and brand management concepts to broader societal trends

General competence:  

- Analyze research questions concerning reputation issues and use the acquired knowledge on new areas to carry out advanced tasks and projects

- Communicate research questions, analyses, and conclusions within the field to specialists and the general public

Learning activities:

1. Video lectures that the students will watch on Youtube

2. Short in-class lectures 

3. Seminars

The main emphasis is on the seminars. The students will watch the vide lectures in accordance with a schedule prior to coming to class. The seminars will focus on central concepts and discussions of selected topics and cases.

Teaching support:
The required readings include textbooks as well as a collection of articles.
Recommended prerequisites:
Mandatory activity:

One take-home assignment, which must be passed in order to take the final exam. 

An approved assignment is valid until the next time this course is offered.


A 30 hour final take-home exam, which accounts for 100% of the grade.

It is not possible to do a continuation exam for this course.

Nominal workload:
150 hours
Entrance requirements:
Reduction of credits:
Type of course:
- This course will periodically have classes twice a week. Some weeks will have no classes. The class schedule will be presented at the first class session.
An external reviewer will assess the syllabus and examination form. Grading will be undertaken by the teacher.
Examination details: Continuous exam: A - E / Ikke bestått