Course code AOS336

AOS336 Reputation Management

Norsk emneinformasjon

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Showing course contents for the educational year starting in 2014 .

Course responsible: Arild Wæraas
Teachers: Bernt Aarset
ECTS credits: 5
Faculty: School of Economics and Business
Teaching language: NO
(NO=norsk, EN=Engelsk)
Limits of class size:
-
Teaching exam periods:
This course starts in Spring parallel. This course has teaching/evaluation in Spring parallel, .
Course frequency: Annually
First time: 2014V
Preferential right:
-Master in Business Administration
Course contents:
- Identity management at the organizational level - Theories and strategies for building, maintaining, and defending reputation - Gap analysis of desired and actual organizational identity - Reputation crises - Corporate branding - Storytelling - Ethics, value statements, and social responsibility
Learning outcome:
The purpose of this course is to offer graduate students insights into how formal organizations in various ways seek to change their reputation. The course will particularly address the relationship between organizational identity, strategic communication, and reputation. More specifically, upon completion of this course students will be expected to master the following: - Possess a theoretical basis for analyzing tensions between organizational self-perception and external perceptions of the organization - Be able to suggest relevant strategies for managing reputation - Relate reputation and brand management concepts to broader societal trends
Learning activities:
A combination of lectures and discussions.
Teaching support:
-
Syllabus:
-
Recommended prerequisites:
Mandatory activity:
Two take-home assignments must be passed in order to take the final exam. 
Assessment:
A 30 hour final take-home exam.
Entrance requirements:
Bachelor
Reduction of credits:
-
Type of course:
- This course will periodically have classes twice a week. Some weeks will have no classes. The class schedule will be presented at the first class session.
Note:
-
Examiner:
An external reviewer will assess the syllabus and examination form. Grading will be undertaken by the teacher.
Examination details: Continuous exam: A - E / Ikke bestått