AOS120 Marketing

The course covers basic concepts and theories in marketing, with an emphasis on the consumer market.

• Marketing, marketing management and marketing planning
• Marketing Plan, segmentation, relationships, product concept
• Price, marketing communications and marketing network
• Brands, brand architecture, brand communication and brand management
• The purchasing process, consumer attitudes and buying behavior in businesses
• Factors affecting the business, market knowledge

Knowledge:

The student

• has a basic understanding of the marketing process
• are familiar with key concepts, theories and methods of marketing
• are familiar with examples of marketing in some firms

Skills:

The student

• can find, assess and refer to information relevant to marketing
• can present this so that it sheds light on basic issues in marketing
• can participate in the solution of simple marketing challenges in practice

General competence:

The student

• can apply marketing knowledge and skills individually and in cooperation with others
• is able to reflect and think critically about basic marketing issues