AOS121-B Sustainable Marketing Management

Credits (ECTS):7.5

Course responsible:Frida Karine Feyer

Campus / Online:Online

Teaching language:Norsk

Course frequency:Annually

Nominal workload:187.5 hours

Teaching and exam period:This course starts in Autumn parallel. This course has teaching/evaluation in the Autumn parallel. 8 weeks teaching in period 2/Autumn, week 43-50.

About this course

This course covers basic concepts and theories in marketing, with an emphasis on the consumer market. Central themes are as follows:

  • Marketing, marketing management and marketing planning
  • Marketing plan, segmentation, relationships, product concept
  • Identification of green values and segments
  • Price, marketing communications and marketing network
  • Brands, brand architecture, brand communication and brand management
  • The purchasing process, consumer attitudes and buying behavior in businesses
  • Factors affecting the business, market knowledge

Learning outcome

After completing the course, the student will have the following learning outcomes, divided into knowledge, skills, and general competence:

Knowledge

The student

  • has a basic understanding of the marketing areas of operation
  • is familiar with key concepts, theories and methods of marketing
  • is familiar with examples of marketing in some firms
  • understands how marketing can contribute to a more sustainable society by creating changes in consumer behavior

Skills

The student

  • can find, assess and refer to information relevant to marketing
  • can present this so that it sheds light on basic issues in marketing
  • can participate in the solution of simple marketing challenges in practice.

General competence

The student

  • can apply knowledge and skills in marketing
  • is able to reflect and think critically about basic marketing problems
  • Learning activities
    Digital lectures, videos and weekly quizzes. The students get access to digital resources on Canvas
  • Teaching support
    Canvas
  • Assessment method

    3 hours digital home exam. Counts 100% of the grade.

    The digital home exam and the mandatory activities are linked, as the students will hand in one of the assignments again as part of the exam and do an extended discussion of this.

    Pass / Fail.



    Written Exam at Home Karakterregel: Passed / Not Passed
  • Examiner scheme
    An external examiner will assess the curriculum and the exam. Grades will be set by the internal examiner (teacher).
  • Mandatory activity

    The students must submit six reflection assignments during the course period. The assignments must be submitted in Canvas.

    The mandatory activity must be completed again when retaking the course.

  • Teaching hours
    4-5 digital video lectures weekly. Excercise: 2 hours weekly.
  • Preferential right
    Students enrolled in one-year study programme in Sustainable Business Management (KVU-BEDØK)
  • Reduction of credits
    5 ECTS overlap with AOS120/AOS120F Marketing.
  • Admission requirements

    Minimum requirements for entrance to higher education in Norway (GSK).

    Study right to the one-year study programme in Sustainable Business Management (KVU-BEDØK)