AOS121-B Sustainable Marketing Management
Credits (ECTS):7.5
Course responsible:Frida Karine Feyer
Campus / Online:Online
Teaching language:Norsk
Course frequency:Annually
Nominal workload:187.5 hours
Teaching and exam period:This course starts in Autumn parallel. This course has teaching/evaluation in the Autumn parallel. 8 weeks teaching in period 2/Autumn, week 43-50.
About this course
This course covers basic concepts and theories in marketing, with an emphasis on the consumer market. Central themes are as follows:
- Marketing, marketing management and marketing planning
- Marketing plan, segmentation, relationships, product concept
- Identification of green values and segments
- Price, marketing communications and marketing network
- Brands, brand architecture, brand communication and brand management
- The purchasing process, consumer attitudes and buying behavior in businesses
- Factors affecting the business, market knowledge
Learning outcome
After completing the course, the student will have the following learning outcomes, divided into knowledge, skills, and general competence:
Knowledge
The student
- has a basic understanding of the marketing areas of operation
- is familiar with key concepts, theories and methods of marketing
- is familiar with examples of marketing in some firms
- understands how marketing can contribute to a more sustainable society by creating changes in consumer behavior
Skills
The student
- can find, assess and refer to information relevant to marketing
- can present this so that it sheds light on basic issues in marketing
- can participate in the solution of simple marketing challenges in practice.
General competence
The student
- can apply knowledge and skills in marketing
- is able to reflect and think critically about basic marketing problems
Learning activities
Teaching support
Assessment method
Examiner scheme
Mandatory activity
Teaching hours
Preferential right
Reduction of credits
Admission requirements