AOS121-B Sustainable Marketing Management

Credits (ECTS):7.5

Course responsible:Thore Larsgård

Campus / Online:Online

Teaching language:Norsk

Course frequency:Annually

Nominal workload:187.5 hours.

Teaching and exam period:This course starts in Autumn parallel. This course has teaching/evaluation in the Autumn parallel. 8 weeks teaching period 2/Autumn, week 43-50.

About this course

This online course covers basic concepts and theories in marketing, with an emphasis on the consumer market.

  • Marketing, marketing management and marketing planning
  • Marketing Plan, segmentation, relationships, product concept
  • Identification of green values and segments
  • Price, marketing communications and marketing network
  • Brands, brand architecture, brand communication and brand management
  • The purchasing process, consumer attitudes and buying behavior in businesses
  • Factors affecting the business, market knowledge

Learning outcome

Knowledge: The student has a basic understanding of the marketing areas of operation, familiar with key concepts, theories and methods of marketing, and are familiar with examples of marketing in some firms. The students will furthermore understand how marketing can contribute to a more sustainable society by creating changes in consumer behaviour.

Skills: The student can find, assess and refer to information relevant to marketing and present this so that it sheds light on basic issues in marketing. The student can participate in the solution of simple marketing challenges in practice.

General competence: The student can apply knowledge and skills in marketing, and are able to reflect and think critically about basic marketing problems.

  • Digital lectures, videos, quiz and weekly exercises. The students will get access to digital resources on Canvas
  • Canvas
  • 3 hours digital home exam. Counts 100% of the grade. Pass / Fail.

  • An external examiner will assess the curriculum and the exam. Grades will be set by the internal examiner (teacher).
  • Students must hand in and pass at least 2/3 of the announced assignments.
  • 4-5 digital video lectures weekly. Excercise: 2 hours weekly.
  • One-year study programme in Sustainable Business and Leadership.
  • 5 ECTS overlap with AOS120/AOS120F Marketing.
  • Minimum requirements for entrance to higher education in Norway (generell studiekompetanse)

    Study right at KVU-BEDØK