AOS120 Marketing

Credits (ECTS):5

Course responsible:Thore Larsgård, Irina Nikolskaja Roddvik

Campus / Online:Taught campus Ås

Teaching language:Engelsk

Course frequency:Annually

Nominal workload:125 hours.

Teaching and exam period:This course starts in spring parallel. This course has teaching/evaluation in spring parallel.

About this course

The course covers basic concepts and theories in marketing, with an emphasis on the consumer market.

  • Marketing, marketing management and marketing planning
  • Marketing Plan, segmentation, relationships, product concept
  • Price, marketing communications and marketing network
  • Brands, brand architecture, brand communication and brand management
  • The purchasing process, consumer attitudes and buying behavior in businesses
  • Factors affecting the business, market knowledge

Learning outcome

Knowledge: The student has a basic understanding of the marketing process, familiarity with key concepts, theories and methods of marketing, and are familiar with examples of marketing in some firms.

Skills: The student can find, assess and refer to information relevant to marketing and present this so that it sheds light on basic issues in marketing. The student can participate in the solution of simple marketing challenges in practice.

General competence: The student can apply marketing knowledge and skills individually and in cooperation with others, and is able to reflect and think critically about basic marketing issues.

  • On campus lectures. Semester project in groups. Self study.
  • 3 hours final written on-campus exam which counts 100% of the grade.

    School exam Grading: Letter grades Permitted aids: A1 No calculator, no other aids
  • An external examiner will assess the curriculum and the exam. Grades will be set by the internal examiner or an external examiner.
  • Participation in and submission of the semester project is mandatory.
  • Lectures and seminars minimum 26 hours
  • 5 ECTS overlap with AOS120F and AOS121-B.
  • Minimum requirements for entrance to higher education in Norway (generell studiekompetanse)