Showing course contents for the educational year 2014 - 2015 .
Course responsible: Frode Alfnes
ECTS credits: 5
Faculty: School of Economics and Business
Teaching language: NO
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Teaching exam periods:
This course starts in Spring parallel. This course has teaching/evaluation in Spring parallel, .
Course frequency: Annually
First time: Study year 2007-2008
The course aims to give the students knowledge of the principles underlying modern marketing. Such insight is important for several reasons: As consumers it is useful to understand how businesses and public authorities compete for our understanding of reality in order to influence our purchase decisions. As cultural individuals it is interesting to have knowledge about how our consumer choices are assigned symbolic values and thereby associate us with different types of lifestyles. In the role as professional workers it is important to see how the success of businesses or organizations depends on our ability to integrate the thoughts and behaviour of the consumer into our work. The course has a consumer-behaviour perspective, which means that marketing must be based on an understanding of how consumers think and act.
Basic principles of modern marketing.
Lectures. Group work.
Textbook. Lecture notes. Additional reading material may be distributed.
Written examination (3 hours): 2/3 of the grade. Written group work: 1/3 of the grade. Both the written examination and the case work must be passed to get a passing grade in the course. A re-sit examination for those passing the case work but failing the written examination will be given the following semester.
Minimum requirements for entrance to higher education in Norway (generell studiekompetanse)
Reduction of credits:
Type of course:
An external examiner will assess the curriculum and the exam. Grades will be set by the teacher.
Allowed examination aids: No calculator, no other aids
Examination details: Continuous exam: A - E / Ikke bestått