INN340 Entrepreneurship in Practice and Theory

Credits (ECTS):15

Course responsible:Nils Sanne

Campus / Online:Taught campus Ås

Teaching language:Norsk

Course frequency:Annually

Nominal workload:375 hours

Teaching and exam period:This course starts in Autumn parallel. This course has teaching/evaluation in Autumn parallel and January block.

About this course

The main purpose of this course is to give an introduction to entrepreneurship in practice by introducing the students to team work in business development. The curriculum will consist of concepts and methods for entrepreneurship, Lean startup business modelling and the interplay between these and practice. Key words: Entrepreneurship and innovation; How to develop new ideas; Internal and external analysis; Business planning; Development and implementation of innovation strategies: Marketing, market strategies and market plan; Economic analyses and financing; Revenue models and a module in core entrepreneurship theory.

Learning outcome

The students shall acquire a depth knowledge within chosen topics in entrepreneurship and innovation, with main focus on customer oriented business planning and business development strategies. The students shall apply this knowledge to make a business plan for a firm/ venture or business opportunity. The students shall through excursions learn about firms and other important institutions for innovation and entrepreneurship on and outside the university.
  • The class uses a dozen teaching methods, some of which may be new to you. These include:

    1. Experiential learning
    2. Team-based learning
    3. The "Flipped" classroom
    4. Weekly team presentations
    5. An "Inverted lecture hall"
    6. Team teaching
    7. Active and frequent mentor engagement
    8. Mandatory weekly office hours
    9. Peer comments and support
    10. LaunchPad Central - our "operating system" for innovation
    11. The experiment database
    12. Relentlessly direct feedback
  • The student team will be assigned a mentor from the second year entrepreneurial class, which will support the teams in the entreprenrial learning process.

    The students will work out and sign a team contract which regulate the team assigment project. This contract has to be approved by the course teachers. If the contract is violated, the team has to arrange a meeting with their mentor and teacher. The teachers will decide further action with respect to further process and work.


  • Portfolio assessment. 2/3 of the grading is team-based (autumn) and 1/3 of the grading is individual (spring).

    Grading Criteria: this course (autumn) is team-based and 85% of your grade will come from your team progress and final project. Your peers will also grade your contribution to your team. The grading criteria are broken down as follows:

    15% Individual participation in class. You will be giving feedback to your peers. You will also be rating the quality of the feedback you get from your peers.

    30% Out-of-the-building progress as measured by online write-ups and presentations each week. Team members must: 1) update their business model canvas weekly 2) identify which team member did which portion of the work. 3) report on what the team did each week

    25% The team weekly "lesson learned" presentation

    30% The team final presentation

    The January semester counts 1/3 of the average grade and the grade is set on an individually written reflection report and subject text.

    No re-sit examinations in this course.

  • External examiner will control the quality of syllabus, questions for the final examination, and principles for the assessment of the examination answers.
  • Participation in teamwork and presentations.
  • Lecturing/problem solving two days per week. The number of lecturing hours per day will vary from week to week. Excursions and workshops. Group work at regular basis throughout the semester.
  • The course overlaps 10 ECTS with INN341.
  • The course is only for master students in Entrepreneurship and Innovation.