Course code INN340

INN340 Entrepreneurship in Practice - Business Development

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Showing course contents for the educational year 2022 - 2023 .

Course responsible: Nils Sanne
Teachers: Elin Kubberød
ECTS credits: 15
Faculty: School of Economics and Business
Teaching language: NO
(NO=norsk, EN=Engelsk)
Teaching exam periods:
This course starts in Autumn parallel. This course has teaching/evaluation in Autumn parallel and January block. 
Course frequency: Annually
First time: Study year 2017-2018
Course contents:
The main purpose of this course is to give an introduction to entrepreneurship in practice by introducing the students to team work in business development. The curriculum will consist of concepts and methods for entrepreneurship, Lean startup business modelling and the interplay between these and practice. Key words:  Entrepreneurship and innovation; How to develop new ideas; Internal and external analysis; Business planning; Development and implementation of innovation strategies:  Marketing, market strategies and market plan; Economic analyses and financing; Revenue models and a module in core entrepreneurship theory.
Learning outcome:
The students shall acquire a depth knowledge within chosen topics in entrepreneurship and innovation, with main focus on customer oriented business planning and business development strategies. The students shall apply this knowledge to make a business plan for a firm/ venture or business opportunity. The students shall through excursions learn about firms and other important institutions for innovation and entrepreneurship on and outside the university.
Learning activities:

The class uses a dozen teaching methods, some of which may be new to you. These include:

Experiential learningTeam-based learningThe "Flipped" classroomWeekly team presentationsAn "Inverted lecture hall"Team teachingActive and frequent mentor engagementMandatory weekly office hoursPeer comments and supportLaunchPad Central - our "operating system" for innovationThe experiment databaseRelentlessly direct feedback
Teaching support:

The student team will be assigned a mentor from the second year entrepreneurial class, which will support the teams in the entreprenrial learning process.

The students will work out and sign a team contract which regulate the team assigment project. This contract has to be approved by the course teachers. If  the contract is violated, the team has to arrange a meeting with their mentor and teacher. The teachers will decide further action with respect to further process and work.



Business Model Generation: Osterwalder & Pigneur

Startup Owner’s Manual: Blank & Dorf

Value Proposition Design: Osterwalder, et al

Talking to Humans: Constable, Rimalovski (

Other relevant literature, informed in the beginning of the course and Canvas.

Recommended prerequisites:
INN301 Innovation. 

Portfolio assessment. 2/3 of the grading is team-based (autumn) and 1/3 of the grading is individual (spring).

Grading Criteria: this course (autumn) is team-based and 85% of your grade will come from your team progress and final project.  Your peers will also grade your contribution to your team. The grading criteria are broken down as follows:

15% Individual participation in class. You will be giving feedback to your peers. You will also be rating the quality of the feedback you get from your peers.

30% Out-of-the-building progress as measured by online write-ups and presentations each week. Team members must: 1) update their business model canvas weekly 2) identify which team member did which portion of the work. 3) report on what the team did each week

25% The team weekly "lesson learned" presentation 

30% The team final presentation

This total score is adjusted by a "peer grading multiplier" as determined based on confidential input provided by each team member at the end of the quarter. To put it another way, not every member of a team will necessarily get the same grade.

The January semester counts 1/3 of the average grade and the grade is set on an individually written reflection report and subject text.

 No re-sit examinations in this course. 

Nominal workload:
375 hours
Entrance requirements:
The course is only for master students in Entrepreneurship and Innovation. 
Type of course:
Lecturing/problem solving two days per week. The number of lecturing hours per day will vary from week to week. Excursions and workshops. Group work at regular basis throughout the semester.
External examiner will control the quality of syllabus, questions for the final examination, and principles for the assessment of the examination answers.
Examination details: Portfolio: Letter grades