BUS101 The Firm

Key objectives include:

• An overview of contents and structure of the Bachelor programme and how different topics and courses are linked. Focus will be on inter-disciplinary understanding.
• A broad introduction to a firm's wider role in society and an overview of selected methods, techniques and models relevant to business decisions.

Knowledge:

The student:

• Has an interdisciplinary understanding and basic insight into how businesses, the economy, and the stock market function, and how these influence society.
• Has knowledge of key concepts and familiarity with important tools used in the analysis of business economics issues (including accounting, financial management, finance, marketing, strategy, organizational theory, and psychology).
• Has an understanding of corporate social responsibility and sustainability from a business economics perspective.

Skills:

The student:

• Can analyze and interpret economic data to assess a company's financial situation, including financial statements, key financial figures, and market data.
• Can apply business economics methods and models to solve fundamental economic problems within accounting, financial management, and finance.
• Can communicate economic assessments both in writing and orally in a professionally precise manner, adapted to different target audiences.
• Can use AI tools efficiently

General Competence:

The student:

• Can master key business economics terminology.
• Can think critically and reflect on the role of businesses in society.
• Can apply knowledge at an overall level to understand how businesses function.
• Can extract essential information from a company's annual report.