Course code AOS121-B

AOS121-B Sustainable Marketing Management

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Showing course contents for the educational year 2022 - 2023 .

Course responsible: Thore Larsgård
ECTS credits: 7.5
Faculty: School of Economics and Business
Teaching language: NO
(NO=norsk, EN=Engelsk)
Teaching exam periods:
This course starts in Autumn parallel. This course has teaching/evaluation in the Autumn parallel. 8 weeks teaching period.
Course frequency: Annually
First time: Study year 2022-2023
Preferential right:
One-year study programme in Sustainable Business and Leadership.  
Course contents:

The course covers basic concepts and theories in marketing, with an emphasis on the consumer market.

  • Marketing, marketing management and marketing planning
  • Marketing Plan, segmentation, relationships, product concept
  • Identification of green values and segments
  • Price, marketing communications and marketing network
  • Brands, brand architecture, brand communication and brand management
  • The purchasing process, consumer attitudes and buying behavior in businesses
  • Factors affecting the business, market knowledge
Learning outcome:

Knowledge: The student has a basic understanding of the marketing areas of operation, familiar with key concepts, theories and methods of marketing, and are familiar with examples of marketing in some firms. The students will furthermore understand how marketing can contribute to a more sustainable society by creating changes in consumer behaviour. 

Skills: The student can find, assess and refer to information relevant to marketing and present this so that it sheds light on basic issues in marketing. The student can participate in the solution of simple marketing challenges in practice.

General competence: The student can apply knowledge and skills in marketing, and are able to reflect and think critically about basic marketing problems.

Learning activities:
Digital lectures, videos, quiz and weekly exercises. The students will get access to digital resources on Canvas
Teaching support:
Canvas
Syllabus:

Complete readings will  be announced prior to the course.

The following text-book will be part of the readings: Nygard, Arne: Grønn Markedsføringsledelse

Prerequisites:
-
Recommended prerequisites:
-
Mandatory activity:
Students must hand in and pass at least 2/3 of the announced assignments.
Assessment:
3 hours digital home exam.
Nominal workload:
187.5 hours.
Entrance requirements:

Minimum requirements for entrance to higher education in Norway (generell studiekompetanse)

Study right at KVU-BEDØK

Reduction of credits:
5 ECTS overlap with AOS120/AOS120F Marketing.
Type of course:
4-5 digital lectures weekly. Excercise: 2 hours weekly.
Examiner:
An external examiner will assess the curriculum and the exam. Grades will be set by the internal examiner (teacher).
Examination details: Written home Exam: Passed / Not Passed