This WP will establish measures of existing markets for the set of experiences in each case study theme, as well as estimate the demand for new products.
The overall objective is to explore and understand the current and potential demand for NBT products in a Norwegian context.
Market segmentation analysis will provide descriptions of main consumer segments, combining experience attribute preferences and willingness-to-pay with socio-economic/demographic characteristics and nature/environmental values and attitudes (psychographics).
Two primary outputs will be:
- market information on NBT segments and
- preferences for experience packages and product attributes
Coordinator: Petter Dybedal, E-mail: firstname.lastname@example.org