Abstract: The purpose of this paper is to examine the transfer of the green economy from a global discursive level to institutionalization at the national level in Tanzania. While there is a growing amount of research discussing technological aspects of the green economy, less attention has been paid to policy implications and governance aspects, especially in developing countries. There is an increasing emphasis on technological and market-based solutions to environmental challenges globally and in the developed part of the world. However, in developing countries, ‘green growth’ often implies transformed control over natural resources – under schemes that are often driven from abroad. Over the last five to ten years, investments aimed at increasing productivity in the rural agricultural sector in developing countries have become a focus area of the green economy, but various concepts of green have become confused. Such (mis-) interpretation of the green economy has consequences for implementation and outcomes of various ‘green’ projects. Drawing on governmentality as well as the concept of institutional bricolage, I examine how the green economy discourse and policy at the global level have been re-shaped and re-interpreted to fit the existing agri-business initiative of the Southern Agricultural Growth Corridor of Tanzania (SAGCOT), which has been championed as a model for green economy implementation in Africa. I discuss how the green discourse has been ‘grabbed’ as an opportunity to ‘greenwash’ SAGCOT in its establishment and institutionalization.
Keywords: Green economy; Agricultural investment; Institutional bricolage; Green governmentality; Grabbing green; SAGCOT